The Strategy of Persuasion

Strategy is determining the far end of what's possible with the tools you have available. In persuasion, your toolkit includes the sophistication of your understanding of the human nature of changing minds, your detailed knowledge of the specific reasons the person you wish to persuade presently thinks the way they do, the amount of charm you have at your command to grab their interest and trust, and the skill to ask purposeful questions strategically. Persuasion Under Pressure brings these together to help you project your influence further out into your world.
 
It's not about focusing on what you want, but on what you can make happen. It's about moving people, inspiring them to reconsider, and to decide, in the end, that what you want for them is what they want for themselves.

There's no smoke and no mirrors to doing this. It's hard work. You'll recast your presentation in words you know they'll understand and accept. Why? Because you listened and they taught you. And you'll master the most difficult discipline of all:  spending vastly more time asking questions than lecturing, than arguing. The questions you'll compose will require them to rethink, to open up to the new possibilities, and to walk themselves out from under current positions. Done right, they'll decide that you understand their difficulties, that your solutions are informed by that understanding, and formed to fix them. They'll learn that you are to be trusted.