Where Did It Come From? Origins of the course, failed negotiations that shouldn't have, recent science and un-common-sense
The Science How recent insights from brain science will change how you see human interaction, give you more options, and make you more efficient than the next guy
The Un-Common-Sense There have always been more persuasive people. We'll steal everything we can from what they do. Including going to Charm School for the Charmless.
The Strategy of Persuasion Most of us don't think things out enough. When it comes to thinking clearly about an upcoming persuasive event, we don't even know where to start.
The Competitive Advantage How Persuasive Under Pressure will help you out-perform others, especially in the most trying circumstances.
And Lastly, The Fun As humans, once you look at it closely, we're actually pretty dumb...or at least kind of predictable. And that makes Persuasive Under Pressure so much fun.
